To deliver impactful results
from the wellness travel market
that drives your business forward


Through passion, drive and integrity, we help companies grow to maximize their full potential from within wellnes travel

Core Values

A commitment to Innovate, Inspire & Impact are our guiding principles
for success each and every day

Principals – Cheryl MacKinnon & Gayle Morris

The principals of aventus Hospitality Marketing Co., Cheryl MacKinnon and Gayle Morris, are quirky, creative, passionate and dynamic.

Our experience and vision enable aventus to be the first to embark down a path of wellness travel and tourism marketing. aventus is the face and voice of a diverse range of clients which seek to grow their wellness travel market share.

Respected industry leaders, we have worked within hospitality and tourism for years, most recently with an emphasis on wellness travel and have demonstrated that we deliver results, by thinking outside of the box.

Cheryl MacKinnon

“My 30-year career in hospitality and tourism as a marketing leader and a travel media personality affords me a unique perspective of the opportunities and challenges in this vibrant industry.

From the get-go, I learned that I am an innovator with integrity, able to split my loyalties equally between tourism opportunities and my readers or viewers, without compromising either.”

Gayle Morris

“With over 25 years of developing and helping tourism businesses, leading change, and improving processes, my career passion is crafting innovative and results-driven business, sales and marketing solutions and strategies.

From my very first job I learned that challenges should always be viewed as opportunities to grow.”

About Cheryl

Cheryl is a dynamic executive management consultant with a forte for managing multi-faceted projects, partnerships, and people. Her company CtoC Productions, formed in 1995, provided outsourced marketing and communications for over 20 years to clients ranging from Four Seasons Hotels & Resorts, Fairmont Hotels & Resorts, to General Motors Place and most recently, five years with Sparking Hill Wellness Resort.

Entrepreneurship is in Cheryl’s DNA. Her work in tourism has also put her at the forefront of travel journalism, where she has earned numerous award nominations as one of Canada’s leading travel hosts working in in television, radio, and print with Shaw Media, Corus Entertainment and Rogers Media.

About Gayle

Specializing in domestic and international sales in travel trade, group, MICE markets (meetings, incentives, conferences and exhibitions) as well as product development, with a focus on Asia Pacific and North America, Gayle is well connected, proactive and has the ability to drive immediate results to a variety of tourism luxury products such as independent, boutique and national hotel brands, attractions, wineries, restaurants and spas.

Gayle was honoured as the first Canadian to be recognized by industry peers in the Industry Choice Awards for the “Top People in Tour & Travel” by TourOperatorLand Magazine, the industry magazine released at IPW (the leading international inbound travel trade show).